PRESS 2014



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December 2014

FOR IMMEDIATE PRESS RELEASE

Upshot Commerce and Affirm establish strategic partnership

December 5, 2014

Cambridge, MA - Upshot Commerce, a provider of on-demand, fully customizable ecommerce platforms, announced today it has established a strategic partnership with Affirm, the new financial services technology company started by Max Levchin, co-founder of the digital payments giant PayPal.

The partnership enables Upshot Commerce clients to offer their shoppers consumer-friendly, low-cost installment financing at the point of sale.

Two Upshot Commerce clients - online merchants ZVox Audio and MPGear - have already started offering Buy with Affirm so customers can pay for purchases in multiple monthly installments with simple, clear financing fees that are a fraction of credit card interest rates.

For consumers, Buy with Affirm offers meaningful savings compared to revolving credit. For eTailers Buy with Affirm increases Average Order Values (AOVs) and conversion rates.

In addition to the unparalleled Upshot Commerce Solutions and Support, benefits of offering Buy with Affirm include:

  • Data-driven credit approvals that look beyond FICO scores.
  • Incredibly simple, modern user experience that outperforms other payment methods.
  • New brand promotion opportunities on shopper interactions and eTailer website.
  • Hands-on, high level merchant support.

These benefits and more give online shoppers at websites using Upshot Commerce and Affirm a better experience with the eTailer's brand, while boosting overall revenue potential.

Upshot Commerce designs, builds and develops the technology to expand and grow our client's business with the latest cutting edge technologies and services. Further, as a full service hosted platform, Upshot Commerce also provides the support and experience of over 20 years in the online retail industry to benefit our clients.

"As a full service system, we are increasingly technology partners, rather than platform providers," says Upshot Commerce CEO Neal Kaiser. "We build relationships with our clients continuously and we provide actionable strategy, technical assistance and practical ecommerce expertise. Our ongoing dialog with our clients brings a constant flow of ideas and feedback about new and developing features for our platform. Our amazing clients are truly our best assets."

Affirm was started in 2012 by Levchin; Jeff Kaditz, formerly Chief Data Officer of gaming company, ngmoco; and Nathan Gettings, co-founder of Palantir, the go-to company for mining massive data sets. They started Affirm on the belief that the current credit system based on FICO, the credit rating company introduced in the mid 1950s, is not working for too many consumers.

"Many critical purchases just make no sense for revolving credit and may be out of reach for many Millennials, who primarily use debit cards, are not interested in traditional credit, or may not have a credit score at all," said Levchin. "We price every loan to the transaction, to the person, and to the merchant. No compounding interest. So consumers know exactly what they're borrowing and what their payment will be each month."

About Affirm

Affirm is reimagining financial services - from credit cards to deposit banking. Starting with an amazingly simple, new way to get affordable financing at the online point of sale, Affirm lets shoppers pay for purchases across multiple months with transparent, fairly-priced fees built into every payment, and boosts conversion and basket size for eTailers at less than the cost of credit cards. Created in 2012 by PayPal Co-founder Max Levchin, former Chief Data Officer of ngmoco, Jeff Kaditz, and Palantir Co-founder Nathan Gettings, Affirm is based in San Francisco. To start working with Affirm go to affirm.com.

About Upshot Commerce

Upshot Commerce provides a comprehensive platform with robust, enterprise-ready features and best practices for Direct-To-Consumer and B2B e-commerce. Our solutions come standard with tools to control, manage and automate inventory, order management, fulfillment and warehousing, customer information, analytics, SEO, product information, merchandising and faceted navigation, and more. A key differentiator is that all these components come as an integral part of the platform, while with other vendors; they often come through third party providers and with extra cost and headaches. Our platform also integrates exceptionally well with ERPs and 3PLs and contains a rich Restful API to provide a seamless, automated workflow for you enterprise. Upshot Commerce has been in business for 20 years, with hundreds of clients, millions of transactions per month, over a billion in sales processed. A key aspect that sets us apart is how we approach each customer as a partner. The results speak for themselves: When the average online retailer changes platforms every 4 years, our average customer has been with us 7 and a half years and some as long as 18. Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is headquartered in Cambridge, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

Follow Upshot Commerce on:
https://www.linkedin.com/company/make-a-store-inc.
https://twitter.com/upshot_commerce
https://www.facebook.com/UpshotCommerce

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November 2014

FOR IMMEDIATE PRESS RELEASE

Upshot Commerce Re-Launches Accessories4less.com

November 11, 2014

Cambridge, MA - Upshot Commerce successfully re-launched the new online store of Accessories4less.com. Upshot Commerce, a provider of on-demand, fully customizable ecommerce platform is bringing a client with 10 years of history on the platform through a fast and successful re-launch.

The new store of Accessories4less.com is an upgrade that takes advantage of the eCommerce Accelerator Solution from Upshot Commerce. This solution provides a suite of best-practices and extensions for direct-to-consumer eCommerce. The eCommerce Accelerator Solution allowed Accessories4less.com to complete a fully functional, responsive (mobile and tablet), custom designed web-store in under 3 months. In addition to the unparalleled Upshot Commerce Solutions and Support, Accessories4less.com are able to take advantage of some new features like:

  • One-page checkout and Express checkout.
  • Fully-automated, real-time Amazon and eBay sales channels.
  • Product Information and Content Management tools and workflow optimized for a collaborative environment.
  • Integrated help desk and CRM.
  • Warranty and automated product upsell opportunities.
  • Adaptable, flexible and evolving foundation for the future.

All of these features will allow customers of Accessories4less.com to have a better experience with the brand, while enabling the e-commerce team to manage their store more effectively.

Upshot Commerce possesses the technology to expand and grow our client's business with the latest cutting edge technologies. Further, as a full service hosted platform, Upshot Commerce also provides the support and experience of over 20 years in the online retail industry to benefit our clients. "As a full service system, we are increasingly technology partners, rather than platform providers," says CEO Neal Kaiser. "We build relationships with our clients continuously and we provide actionable strategy, technical assistance and practical ecommerce expertise and this is why clients like Accessories4less.com have been with us for 10 years. One benefit of the ongoing dialog with our clients is the constant flow of ideas and feedback about new and developing features for our platform. Our amazing clients are truly our best assets."

About Accessories4less.com

Accessories4less.com provide a truly unique and satisfying experience for their customers. Most new shoppers come to them for the low prices, and stay for the unbeatable service. They offer home audio and video systems, components and accessories, speakers, HDMI cables and connectors from leading brands. Accessories4less.com are a leading retailer for these products and have grown mostly due to word-of-mouth advertising from one happy customer to another.

About Upshot Commerce

Upshot Commerce provides a comprehensive platform with robust, enterprise-ready features and best practices for Direct-To-Consumer and B2B e-commerce. Our solutions come standard with tools to control, manage and automate inventory, order management, fulfillment and warehousing, customer information, analytics, SEO, product information, merchandising and faceted navigation, and more. A key differentiator is that all these components come as an integral part of the platform, while with other vendors, they often come through third party providers and with extra cost and headaches. Our platform also integrates exceptionally well with ERPs and 3PLs and contains a rich Restful API to provide a seamless, automated workflow for you enterprise. Upshot Commerce has been in business for 20 years, with hundreds of clients, millions of transactions per month, over a billion in sales processed. A key aspect that sets us apart is how we approach each customer as a partner. The results speak for themselves: When the average online retailer changes platforms every 4 years, our average customer has been with us 7 and a half years and some as long as 18.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is headquartered in Cambridge, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

Follow Upshot Commerce on:
https://www.linkedin.com/company/make-a-store-inc.
https://twitter.com/upshot_commerce
https://www.facebook.com/UpshotCommerce

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Upshot Commerce Launches Jackpot Candles Store At Jackpotcandles.com

November 4, 2014

Cambridge, MA - Upshot Commerce successfully launched the new online store of Jackpotcandles.com. Upshot Commerce, a provider of on-demand, fully customizable ecommerce platform is bringing yet another client through a fast and successful implementation.

Jackpot Candles chose to take advantage of the Upshot eCommerce Accelerator Solution. This solution offers a suite of best-practices and extensions for direct-to-consumer eCommerce. The eCommerce Accelerator Solution allowed Jackpot Candles to complete a fully functional, responsive (mobile and tablet), custom designed web-store in under 3 months. In addition to the unparalleled Upshot Commerce Solutions and Support, Jackpot Candles was able to take advantage of:

  • Quick and efficient go-to-market approach for new products, product lines, and categories and other innovative, handcrafted candles and jewelry gifts.
  • Seamless commerce operations across all channels - in addition to responsive design for mobile users the eCommerce Accelerator offers a toolset for full lifecycle commerce. These tools including inventory control, order management, purchase orders, warehouse management tools, customer information management and many more.
  • Content Management and Product Information tools and workflow optimized for a collaborative environment.
  • Flexible and evolving foundation for the future.

All of these features will allow customers of Jackpot Candles to have a better experience with the brand, while enabling the e-commerce team to manage their store more effectively.

Upshot Commerce not only possesses the technology to expand and grow our client's business with the latest cutting edge technologies; as a full service hosted platform, Upshot Commerce also provides the support and experience of over 20 years in the online retail industry to benefit our clients. "As a full service system, we are more technology partners, rather than platform providers," says CEO Neal Kaiser. "We build relationships with our clients continuously and we provide actionable strategy, technical assistance and practical ecommerce expertise. One benefit of the ongoing dialog with our clients is the constant flow of ideas, suggestions and feedback about new and developing features for our platform. Our amazing clients are truly our best assets."

About Jackpot Candles

Jackpot Candles offer hand-poured candles made with 100% natural soy that creates a lovely, long-lasting flame and amazing aroma that fills the home. Using only the best environmentally friendly materials, their candles provide bold, distinctive fragrances that fit any mood and any budget. Whether the aromas of fresh baked holiday cookies and pies or the fresh, clean scent of flowering gardens and mountain breezes, their wide range of products will transform the home into a welcoming space of comfort and relaxation. The scented candle is only the first part of the experience. After enjoying the soft light of the long-burning flame and the favorite scent, each Jackpot Candle offers a foil-wrapped jewelry item you select, valued between $15 and $5,000. They work to ensure that each 100% handmade in the USA wax product contains a jewelry item based on the customer selection. These jewelry pieces ensure that your candle experience lasts a lifetime.

About Upshot Commerce

Upshot Commerce provides a comprehensive platform with robust, enterprise-ready features and best practices for Direct-To-Consumer and B2B e-commerce. Our solutions come standard with tools to control, manage and automate inventory, order management, fulfillment and warehousing, customer information, analytics, SEO, product information, merchandising and faceted navigation, and more. A key differentiator is that all these components come as an integral part of the platform, while with other vendors, they often come through third party providers and with extra cost and headaches. Our platform also integrates exceptionally well with ERPs and 3PLs and contains a rich Restful API to provide a seamless, automated workflow for you enterprise. Upshot Commerce has been in business for 20 years, with hundreds of clients, millions of transactions per month, over a billion in sales processed. A key aspect that sets us apart is how we approach each customer as a partner. The results speak for themselves: When the average online retailer changes platforms every 4 years, our average customer has been with us 7 and a half years and some as long as 18.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is headquartered in Cambridge, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

Follow Upshot Commerce on:
https://www.linkedin.com/company/make-a-store-inc.
https://twitter.com/upshot_commerce
https://www.facebook.com/UpshotCommerce

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October 2014

FOR IMMEDIATE PRESS RELEASE

Upshot Commerce Launches the Replatformed & Redesigned Freshtrends Body Jewelry at Freshtrends.com

October 10, 2014

Cambridge, MA - Upshot Commerce successfully launched the fully redesigned online store of Freshtrends.com Body Jewelry. Upshot Commerce, a leading provider of on-demand, fully customizable ecommerce platform is bringing yet another client through a fast and successful re-launch.

In addition to a fresh and better look Freshtrends now enjoys a number of new features, including:

  • Rule-based automatic merchandising via Solr faceting, which allows the e-commerce manager to categorize a large number of items automatically by creating logic rules.
  • Predictive Purchase Order Functionality. Now Freshtrends can create rules and make reorder amounts fluctuate based on historical sales data.
  • Custom Production Statuses and management tools for custom built jewelry.
  • Multi-Channel Order Management System - Upshot Commerce is the central inventory and order management system communicating real time with sales channels such as eBay, Amazon, Rakuten, and Sears.
  • Ajax pagination and navigation. This allows for faster, more efficient page loading, which is ideal for sites with large, complex catalogs.

All of these features will allow customers of Freshtrends to have a better experience with the brand, while enabling the e-commerce team to manage their store more effectively.

Upshot Commerce not only possesses the technology to expand and grow our client's business with the latest cutting edge technologies; as a full service hosted platform, Upshot Commerce also provides the support and experience of over 20 years in the online retail industry to benefit our clients. "As a full service system, we see ourselves as a technology partner, rather than simply a platform provider," says CEO Neal Kaiser. "We build relationships with our clients continuously and provide implementation and strategy expertise. One benefit of the ongoing dialog with our clients is the constant flow of ideas, roadmap suggestions and feedback about new and developing features for our platform. Our amazing clients are truly our best assets."

About Freshtrends.com Body Jewelry

FreshTrends.com Body Jewelry online store specializes in unique belly button rings, tongue rings, nose rings, nipple rings, eyebrow rings, gold belly button rings and gold body jewelry, silver belly rings, labrets and lip rings, earplug body jewelry, and other quality body jewelry for all of your body piercings. They also offer an ever growing collection of organic body jewelry made from exotic woods, bone, and horn and an exquisite collection of natural semi-precious gemstone body jewelry that our customers love. Body jewelry fashion has become so popular and desirable that FreshTrends.com Body Jewelry are constantly brining to market the most innovative designs that, up until recently, did not exist.

About Upshot Commerce

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, shipping and fulfillment, online merchandising, reports and analytics, SEO, security, wholesale and B2B management, mobile and social commerce integration affinity/auto-ship programs, channel sales integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as Epicor, eBook online sales features and a loyalty/reward points program.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is located in Salem, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

###

Press Contact:
Derek Stringfellow
[email protected]
866.962.7462

Follow Upshot Commerce on:
https://www.linkedin.com/company/make-a-store-inc.
https://twitter.com/upshot_commerce
https://www.facebook.com/UpshotCommerce

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Upshot Commerce Launches the Replatformed & Redesigned Nature's Garden Online Store

October 10, 2014

Cambridge, MA - Upshot Commerce successfully launched the fully redesigned online store of Nature's Garden at http://www.Naturesgardencandles.com/. Upshot Commerce, a leading provider of on-demand, fully customizable ecommerce platform is bringing yet another client through a fast and successful re-launch.

In addition to preserving the SEO and a fresh and better look, Nature's Garden new online store now offers a number of new features, including:

  • Improved navigation, express checkout options, and wholesale-centric ordering tools.
  • Better optimized back office and user-friendly content management. The platform allows an online store manager to update the site content and data, without the need for technical expertise. With the introduction of the Upshot Commerce CMS, it becomes very easy for an e-commerce manager to change product information, switch on and off banners, and other daily changes necessary for running the business.
  • Safe and PCI-DSS certified hosting with Upshot Commerce 24/7 security monitoring.

With the improved design, safety and ease of use shoppers at Nature's Garden online store will have a better experience with the brand and the e-commerce team will have all the latest tools and features to manage their store more effectively.

Upshot Commerce not only possesses the technology to expand and grow our client's business with the latest cutting edge technologies; as a full service hosted platform, Upshot Commerce also provides the support and experience of over 20 years in the online retail industry to benefit our clients. "As a full service system, we see ourselves as a technology partner, rather than simply a platform provider," says CEO Neal Kaiser. "We build relationships with our clients continuously and provide implementation and strategy expertise. One benefit of the ongoing dialog with our clients is the constant flow of ideas, roadmap suggestions and feedback about new and developing features for our platform. Our amazing clients are truly our best assets."

About Nature's Garden

Nature's Garden is a leading supplier in the candle making, soap making, and natural cosmetics industry. They provide more than 800 unique, concentrated scents that make your homemade products extraordinary. Nature's Garden is the largest distributor of unique, concentrated, wholesale fragrance oils in the USA. All of their scents conform to IFRA and EU standards, are proudly made in the USA, and are never tested on animals. Their extensive line of fragrance oil can be used for candle making, soap making, lotion making, and so much more. When it comes to adding scent, these fragrances are strong and long lasting in air fresheners, potpourri, homemade bath products, perfume, and natural cosmetics too.

About Upshot Commerce

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, shipping and fulfillment, online merchandising, reports and analytics, SEO, security, wholesale and B2B management, mobile and social commerce integration affinity/auto-ship programs, channel sales integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as Epicor, eBook online sales features and a loyalty/reward points program.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is located in Salem, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

###

Press Contact:
Derek Stringfellow
[email protected]
866.962.7462

Follow Upshot Commerce on:
https://www.linkedin.com/company/make-a-store-inc.
https://twitter.com/upshot_commerce
https://www.facebook.com/UpshotCommerce

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September 2014

FOR IMMEDIATE PRESS RELEASE

Upshot Commerce Now Offers Integration With Fraud Prevention Leader Signifyd

September 12, 2014

Cambridge, MA - the fraud-prevention technology of Signifyd, a leader in online fraud prevention, is now fully integrated with the Upshot Commerce platform. Upshot Commerce, a provider of on-demand, fully customizable ecommerce software solutions is bringing yet another tool to empower our clients to conduct their online business with confidence and ease.

Some of the benefits for Upshot Commerce customers following the Signifyd integration include:

  • The ability to quickly see whether a transaction is good or bad by score and color indicators
  • Immediate visibility of Signifyd's recommendation on any transaction
  • Detailed customer information on each and every case
  • Instant alerts every time a risky transaction occurs on your website and chargeback insurance for worry free e-commerce.

Signifyd's technology utilizes multiple data sources to ensure the best decision. From customer history, social graph and public records, to transaction velocity, device fingerprint and cross-merchant blacklists - the Signifyd integration will ensure that the Upshot Commerce merchants will get the most advanced fraud-prevention capabilities in the market.

All of these features will allow customers of both Signifyd and Upshot Commerce to process unlimited transactions with confidence and to focus on running their business with the peace of mind that fraud prevention is world-class and effective. In the words of CEO Rajesh Ramanand: "Working with the Upshot team has been terrific. With this integration, Upshot customers can approve more transactions, reduce chargebacks and reduce their manual review. Enterprise grade technology used by companies like PayPal is now available for small and medium businesses. There is no setup cost and month-to-month billing is also available. The best part is that merchants can take advantage of Chargeback Insurance, so they can be assured of guaranteed payments in the case of chargebacks. We're excited to be working with Upshot and their network of merchants."

Upshot Commerce not only possesses the technology to expand and integrate with the latest cutting edge technologies; as a full service hosted platform, Upshot Commerce also provides the support and experience of over 20 years in the online retail industry to benefit our clients. "As a full service system, we see ourselves as partners, rather than service providers," says CEO Neal Kaiser. "Our relationship with our clients is ongoing and collaborative; we provide technical assistance and practical ecommerce expertise to our clients while they are constantly providing us with ideas, suggestions and feedback about new and developing features for our platform. Our amazing clients are truly our best assets."

About Signifyd

Signifyd helps e-commerce businesses sell confidently while protecting them from fraud. Access, Automation, and Anonymity make fraud possible at industrial scale, and most businesses simply can't cope. They don't have the resources or expertise to fight professional fraudsters - they've got a real business to run. And yet, the explosion of Customer Data means the raw materials to fight fraud are more accessible than ever. Signifyd simplifies fraud prevention with tools and expertise built on years of experience at PayPal, Fraud Sciences, Silver Tail Systems and FedEx. Signifyd knows how to interpret a user's digital footprint and bridge the gap between Online and Offline Identity. All this without creating friction for legitimate users.

About Upshot Commerce

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, shipping and fulfillment, online merchandising, reports and analytics, SEO, security, wholesale and B2B management, mobile and social commerce integration affinity/auto-ship programs, channel sales integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as Epicor, eBook online sales features and a loyalty/reward points program.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is located in Salem, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

###

Press Contact:
Derek Stringfellow
[email protected]
866.962.7462

Follow Upshot Commerce on:
https://www.linkedin.com/company/make-a-store-inc.
https://twitter.com/upshot_commerce
https://www.facebook.com/UpshotCommerce

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August 2014

FOR IMMEDIATE PRESS RELEASE

Upshot Commerce Completed the Yearly PCI Compliance Audit and Validated Against the Brand New PCI-DSS 3.0 Specification

August 14, 2014

Cambridge, MA - Upshot Commerce just completed the yearly PCI compliance audit and validated against the brand new PCI-DSS 3.0 specification. While this new specification was not a requirement for the current year, we chose to do it because of our dedication to secure digital commerce. Throughout our 20 years in the e-commerce field Upshot Commerce has maintained a relentless focus on security as our #1 priority and will continue to do so.

The new 3.0 security specification is heavily influenced by recent breach trends and is meant to more strongly address the basics of payment data security. Online merchants recognize that PCI DSS compliance in the cloud is complex and often challenging. This is why Upshot Commerce is dedicated to maintaining the highest Level 1 PCI data security standard (DSS).

The complexity of using cloud technologies in a PCI regulated infrastructure is one of the reasons for the new 3.0 security specification. There are 3 most relevant changes that warrant attention:

  • Req. 2.4: "Maintain an inventory of system components that are in scope for PCI DSS."
  • Req. 1.1.3: "[Maintain a] current diagram that shows all cardholder data flows across systems and networks."
  • Req. 12.8.5: "Maintain information about which PCI DSS requirements are managed by each service provider and which are managed by the entity."

It is important to mention that these are not all of the new requirements.

At Upshot Commerce we not only provide our clients with the right tools to achieve PCI compliance, but additional tools to help them create a higher and more consistent security standard. In the words of CEO Neal Kaiser: "With this annual audit we allow our customers to continue processing unlimited transactions with confidence and with the peace of mind that security on their web-stores is world-class and up-to-date."

"Since the new PCI-DSS 3.0 is not mandatory till next year, most cloud service providers will continue to work under the PCI-DSS 2.0 requirements this year." - said Vlad Zachary, Director Omni-Channel Commerce at Upshot Commerce. "We felt however that it was important to meet the new standards early in order to demonstrate to our customers our dedication to data security in the cloud."

About Upshot Commerce

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, shipping and fulfillment, online merchandising, reports and analytics, SEO, security, wholesale and B2B management, mobile and social commerce integration affinity/auto-ship programs, channel sales integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as Epicor, eBook online sales features and a loyalty/reward points program.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is located in Salem, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

###

Press Contact:
Derek Stringfellow
[email protected]
866.962.7462

Follow Upshot Commerce on:
https://www.linkedin.com/company/make-a-store-inc.
https://twitter.com/upshot_commerce
https://www.facebook.com/UpshotCommerce

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May 2014

FOR IMMEDIATE PRESS RELEASE

Iristocracy Launches Enhanced Website with Upshot Commerce

May 13, 2014

Boston, MA - Iristocracy, an online retailer of fine eyewear and accessories, recently launched a revamped website on the Upshot Commerce platform. Upshot Commerce, a provider of on-demand, fully customizable ecommerce software solutions, was chosen for this replatforming effort because of the growth and merchandising opportunities it affords to Iristocracy, as well as some noticeable benefits to using a full service system.

As a company that prides themselves on maintaining a well curated mix of eyewear and accessories from a variety of fashion designers and popular brands including Linda Farrow, CC Skye and ZIGGY, it is very important that the website possess not only the design, but also the functionality to showcase cutting edge fashion. Upshot Commerce offers Iristocracy's merchandising executives a host of features and advanced technology to show their products in the best light possible, including auto merchandising, drag and drop category sorting, customizable lookbooks and integration with their innovative 3-D Try-On technology. This application, created by Total Immersion, allows users with any standard computer webcam to virtually "try on" any pair of eyeglasses on Iristocracy's website in real time with an amazing accuracy that has to be seen to be believed.

All of these features will allow Iristocracy to merchandise their website with great agility as well as scale effectively over time. "The advantage of working with a cloud-based platform like Upshot Commerce is that all the features available to new companies are equally accessible to larger more established brands," says Derek Stringfellow, Chief Business Development Officer of Upshot Commerce. "We make the transition from start-up to market leader easy with an infrastructure that is built to easily expand as your company grows."

Upshot Commerce not only possesses the technology to expand; as a full service hosted platform, Upshot Commerce also provides the support and experience of over 20 years in the online retail industry to benefit their clients. "As a full service system, we see ourselves partners, rather than service providers," says CEO Neal Kaiser. "Our relationship with our clients is ongoing and collaborative; we provide technical assistance and practical experience to our clients while they are constantly providing us with ideas, suggestions and feedback about new and developing features for our platform. Our amazing clients are truly our best asset."

About Iristocracy

IRISTOCRACY is a Midwest-based e-commerce eyewear start-up that features exclusive lines of stylish eyewear and high-quality fashion accessories. IRISTOCRACY is the first e-commerce site in the world to provide customers the ability to build a look around their eyewear with unique fashion accessories. The website also features eyewear buying guides, lookbooks and editorial style content for a fresh, relevant feel. As an added highlight, the website utilizes a cutting-edge 3-D, try-on tool by French company Total Immersion that allows shoppers to view frames on their face using augmented reality technology. For more information, please visit http://iristocracy.com/.

About Upshot Commerce

The Upshot Commerce ecommerce software solution includes features for inventory, order, checkout and customer management, shipping and fulfillment, online merchandising, reports and analytics, SEO, security, wholesale and B2B management, mobile and social commerce integration affinity/auto-ship programs, channel sales integration with companies such as Amazon and eBay, integration with ERP and accounting systems such as Epicor, eBook online sales features and a loyalty/reward points program.

Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is located in Salem, MA. The Upshot Commerce platform is ideal for growing businesses and organizations looking to upgrade and optimize their ecommerce solutions provider.

###

Press Contact:
Derek Stringfellow
[email protected]
866.962.7462

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