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December 2015

Upshot Commerce Develops Custom Tools to Expand Retail and Wholesale Opportunities for Creative Gifts Direct

December 23, 2015

Upshot Commerce, a leading provider of customizable on-demand omni-channel ecommerce solutions, announced today that it has launched a new dual-navigation site for Creative Gifts Direct, a recognized leader in the gift industry with roots going back to the mid-1950s as a manufacturer, importer, and distributor. The responsive sites - one to serve new retail customers and one to serve the company's existing wholesale partners - will allow Creative Gifts Direct, to tap into the growing market for unique, personalized gifts.

The Upshot Commerce team worked closely with Creative Gifts Direct to design the ideal shopping experience for their retail and wholesale customers. "Upshot Commerce came highly recommended to us and they lived up to and surpassed all of our expectations," said Lou McNeil, President of Creative Gifts International, Inc. and Creative Gifts Direct. "This was not an easy project but they patiently and methodically developed an action plan with us and met every challenge successfully," he added.

The new Creative Gifts Direct site was built on a responsive template, meaning that all customers can easily browse and buy from the device of their choosing, and even track across devices as they shop. As Upshot Commerce CEO Neal Kaiser explains, "With a total of 27.6% of Cyber Monday sales coming from mobile devices this year, it is crucial that ecommerce retailers provide customers with a great shopping experience on any device."

With a focus on providing high-quality, personalized items, it was also important to Creative Gifts Direct that retail customers be able to preview customized text they added to a gift before purchasing. Upshot worked with their team to find a way to bring their existing engraving processes into the digital realm. As a result, retail customers can select one of several monogram or text personalization options, choose an available font, and preview the text prior to adding the item to their shopping cart. Custom tools in the back office allow Creative Gifts Direct to easily add and manage personalization profiles on products. "It was crucial for users of the site to be able to choose their personalization message and then be able to view what it would look like in the font they selected," McNeil said.

To maintain established workflows, Upshot also integrated with Creative Gifts Direct's existing iSeries system. The integration allows the Creative Gifts Direct team to effectively manage B2B and DTC orders through the Upshot back office while fulfilling customer orders using iSeries. The custom integration transfers data about custom personalization, wholesale pricing, discounts, and more. "Clients come to us with all kinds of integrations that are crucial to their business operations," Kaiser says. "We were happy to work with Creative Gifts Direct to develop a solution that allows them to take advantage of the powerful tools in the Upshot back office without disrupting their current processes."

About Upshot Commerce

Upshot Commerce is a customizable, on-demand ecommerce solution. A leading provider of convergent commerce solutions, Upshot Commerce believes that providing a business an online storefront is more than just a transaction, it's a relationship. The cost-effective platform provides enterprise-ready features to start or migrate cross-channel, convergent commerce efforts. For established organizations, Upshot Commerce has proven its ability to successfully integrate with numerous accounting, POS and ERP solutions. The company's fully customizable platform integrates with numerous sales channels and comparison engines, including Amazon, eBay, Buy.com, Overstock and many more. For more information, please visit http://www.upshotcommerce.com/. To connect with Upshot Commerce on Twitter, please visit https://twitter.com/upshot_commerce.

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Press Contact:
Erica Jessen
[email protected]
866.962.7462

Upshot Commerce Launches Responsive Redesign for Client

December 16, 2015

Upshot Commerce, a leading provider of customizable on-demand omni-channel ecommerce solutions, announced today that it has launched a responsive redesign for longtime client, HeartMath ®, LLC, an internationally recognized stress solution organization. In addition to providing a dynamic and engaging shopping experience for their consumers and partners, the project streamlined integrations between HeartMath and its ERP and CRM systems.

"With as much as a third of holiday sales projected to come from mobile in 2015, it's crucial to provide customers with a great shopping experience no matter what platform they're using," explains Neal Kaiser, CEO of Upshot Commerce. The new responsive design scales seamlessly across devices; customers can easily browse HeartMath products, place orders, and track order updates from a desktop, tablet, or mobile device.

In addition, the new responsive design allows HeartMath to manage their retail and partner storefronts from one back office, allowing for better order, customer, and inventory management. Upshot integrated with Sage MAS 100 and Salesforce, allowing the client to maintain existing workflows. With customized back office tools, they can track retail and partner sales by agent through Upshot and their CRM system and place customers into appropriate sales segments for tracking and marketing purposes.

Lastly, in upgrading to the Upshot Commerce platform, clients such as HeartMath can readily manage pricing and inventory of physical, digital, and bundled products through a single back office. Moreover, Upshot implemented user-group based access restrictions for their partner site, allowing the client to offer accurate pricing information to all customers. For both retail and partner storefronts, the client can permit or restrict access to digital content based on customer purchase history or assigned user group status. Having this feature is essential for HeartMath for their widespread group of certified trainers, who provide HeartMath training to customers worldwide. Customers who purchase bundled physical and digital items receive access to their digital component immediately through their accounts.

Eric Yelverton, Director of Operations for HeartMath, said, "The talented team at Upshot Commerce guided us through the process in a very comprehensive manner which kept us on task, on track and on schedule. The bi-directional integration with our CRM and ERP systems alone was quite complex and a major milestone for our company. The Upshot team was dedicated to helping us make the switch as smooth as possible and were responsive and upbeat throughout, which helped tremendously."

"Our goal was to be up and running with most major issues resolved prior to Black Friday/Cyber Monday and we made it. In the two months since launch we have seen our conversion rate double and our revenue triple. We are very happy with our new store and look forward to many years of increasing sales with Upshot," added Yelverton.

"Throughout the project, the entire HeartMath team has been engaged and attentive," Kaiser said. "They understand the benefits of managing their DTC and B2B operations from a single back office, as well as the importance having their ERP and sales management systems seamlessly integrated into Upshot."

About Upshot Commerce

Upshot Commerce (formerly Make-a-Store, Inc.) is a customizable, on-demand ecommerce solution. A leading provider of convergent commerce solutions, Upshot Commerce believes that providing a business an online storefront is more than just a transaction, it's a relationship. The cost-effective platform provides enterprise-ready features to start or migrate cross-channel, convergent commerce efforts. For established organizations, Upshot Commerce has proven its ability to successfully integrate with numerous accounting, POS and ERP solutions. The company's fully customizable platform integrates with numerous sales channels and comparison engines, including Amazon, eBay, Buy.com, Overstock and many more. For more information, please visit http://www.upshotcommerce.com/. To connect with Upshot Commerce on Twitter, please visit https://twitter.com/upshot_commerce.

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Press Contact:
Erica Jessen
[email protected]
866.962.7462

Upshot Commerce Consolidates Back Office Management Systems for Longtime Client

December 10, 2015

Upshot Commerce, a leading provider of customizable on-demand omni-channel ecommerce solutions, announced today that it has helped consolidate order, inventory, and supplier management systems for a longtime client. The integration of these systems will allow the client to streamline business practices and meet customer demand more efficiently.

"With the ecommerce landscape shifting as quickly as it does, consolidated systems offer tremendous opportunities for cost savings and efficiency improvement," Neal Kaiser, CEO of Upshot Commerce, explains. The new Upshot Commerce tools allow the client to eliminate their external OMS and Inventory Management systems and bring these functions into a single system. This makes review of suppliers and purchase order management more effective.

Migrating off of the company's existing purchase order management system proved both complex and an excellent opportunity to improve the Upshot Commerce purchase order plugin. "Our goal is to provide useful, adaptable tools for clients who use purchase orders," Kaiser said. "Working closely with the people who use our tools every day provides us with invaluable insight. It helps us to adapt and improve our system to meet our clients' needs."

In addition to the streamlined back office tools, Upshot Commerce also unveiled a new, responsive checkout design for the client. The system allows the company to provide an enhanced checkout experience for customers, while also retaining tools their sales team relied on with the previous shopping cart. The new cart and back office tools allow them to accurate display of shipping and handling costs for customers, and effectively determine and execute the best fulfillment plan for customer orders - whether via warehouse stock or supplier dropship.

Working with this longtime client allowed Upshot Commerce to problem-solve creatively and provide an ecommerce solution fit for their needs. The client team "has been a great, engaged partner throughout this process," says Upshot CEO Neal Kaiser. "At Upshot, we truly value the opportunity to implement an ecommerce system that incorporates the features our clients need to be successful. We look forward to working with them to streamline and grow their business in the future."

About Upshot Commerce

###

Press Contact:
Erica Jessen
[email protected]
866.962.7462

October 2015

Featured at Independent Retailer

October 5, 2015

4 Must-Haves for Mobile Ecommerce Platforms

Retail habits are changing. More and more consumers are using their smartphones and tablets to make purchases. In fact, mobile currently makes up 29 percent of ecommerce transactions in the United States and 34 percent globally, according to a Criteo report.

As these numbers continue to climb over the next few years, retailers must commit to mobile commerce and provide customers with convenient, easy ways to shop via mobile devices... Read more

September 2015

To Join or Not to Join: Pinterest's Buyable Pins Waitlist

August 24, 2015

Buy buttons are changing the way consumers shop. With a simple click of the mouse, customers go from "want" to "have" in seconds.

Online retailers are taking notice of this impulse-buy mentality while social platforms are delivering the buttons to fill this new need.

Facebook, Twitter and Google are among the latest platforms to break into the buy button craze, following Pinterest which first introduced its "Buy it" button earlier this summer. Since its announcement in June, Pinterest's Buyable Pins have reached approximately 40 million monthly users.

Buyable Pins are currently only available to sellers using Shopify or Demandware e-commerce platforms. Otherwise, unless you're a partnering mega-brand like Neiman Marcus or Kate Spade, you'll have to join the waitlist.

While it may seem that everyone is jumping on the buy button bandwagon, consider these pros and cons before incorporating Pinterest's Buyable Pins into your ecommerce front.

Pros

Customers have it easy. Through Buyable Pins' one-click-to-checkout-page feature, customers will have one of the quickest ways to buy their coveted items. Or, they can choose to save and purchase later on a Pinterest board.

Before the launch of Buyable Pins, half of Pinterest-driven purchases were made within one week of pinning. This number is expected to rise, as more and more consumers become acquainted with using them.

Pins add another channel to drive traffic. Businesses in any industry - from apparel to travel to home goods to hardware - will most likely see a wave of new customers from Pinterest via Buyable Pins. In fact, 87 percent of Pinterest's users already purchase items they find on the site.

And of course, the more people who see a business' product or brand, the better. If sales don't increase immediately, keep in mind that many Pinterest users choose to purchase items later on, whether for a future project or an upcoming event.

Bundling of services is an option. Take advantage of potential new customers in a brand new setting. Tie separate discount codes, special offers or flash sale events to Buyable Pins. This will create a need for mobile and online customers to continue using their devices for purchases, and it may offer a sense of encouragement for customers to share those offers with friends.

Cons

A pin isn't a webpage. Opportunities to cross-sell and upsell may be missed, as pins are posted one-by-one. Also, existing and potential customers can only purchase one item at a time on Pinterest, so be sure to execute strategic ways to bring customers back to your site.

Try offering a discount code on a bundle of products after a customer purchases an item through Buyable Pins. This may draw them back to the site to take advantage of the deal.

Brand identity is lost. One picture per pin limits the product's value and appears more like a commodity rather than a necessity. Ecommerce sites hold the option to offer several pictures, interactive videos, online fitting rooms, customer reviews and more. Without the glitz and glam of its site, a product may be lost in the never-ending Pinterest homepage.

And so is your product value. If two of the same products are posted to Pinterest, and one is less expensive than the other, which will the consumer choose? Inevitably, the cheaper one will seal the deal. Even if a retailer offers additional incentives when a consumer purchases an item through its Pinterest page, potential customers may not realize that upfront.

Don't let your decision-making end here. These pros and cons only highlight the many options to weigh when considering adding Pinterest's Buyable Pins to your ecommerce site. Take a look at other "buy" buttons, such as Purchases on Google or Instagram's Shop Now, and choose what option, if any, is best suited for your customers.

Neal Kaiser is the founder and CEO of Upshot Commerce, a leading convergent commerce solutions provider located in Boston. He has 18+ years of experience leading and managing e-commerce and technology projects for more than 500 companies.

Twitter: twitter.com/upshot_commerce
LinkedIn: linkedin.com/company/make-a-store-inc-
Facebook: facebook.com/UpshotCommerce
Email address: [email protected]

August 2015

Strong Demand for Ecommerce Drives Growth of Upshot Commerce

August 24, 2015

Upshot Commerce, a leading provider of customizable on-demand omni-channel ecommerce solutions, announced today that it has experienced record growth during the first half of 2015.

"The ecommerce industry is rapidly evolving, with more than $1.5 trillion spent via desktops, tablets and smartphones just last year," said Neal Kaiser, CEO and founder at Upshot Commerce. "To keep up with the rising demand of ecommerce services, we had to strengthen our staff accordingly."

Upshot Commerce has hired six full-time employees since the start of the year to help oversee diverse client projects and provide customized solutions. This growth is a 30 percent increase in 2015.

Among the new hires is Michael Abell, who will fill Upshot Commerce's role of general manager. Abell previously worked as an art manager and producer at CCP Games. The business veteran will help direct Upshot Commerce's continued development in the ecommerce sector.

"Michael has the ability to motivate and inspire those around him, and he makes sure the entire team is working toward the same goals," continued Kaiser. "We are very excited to have him on board to push our growth even further as the ecommerce industry continues to thrive."

The company plans to add several more employees to meet the growing demand by the end of the year.

To learn more about Upshot Commerce, visit upshotcommerce.com.

About Upshot Commerce

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Press Contact:
Erica Jessen
[email protected]
866.962.7462

Featured at All Business

August 13, 2015

Is Your Brand Ready to Go From B2B to DTC?

While working with resellers and channel partners has its advantages - higher transaction values and relatively low customer service demands - selling to consumers through your website provides direct access to the people who are buying and using your products. This direct relationship with consumers offers many advantages beyond additional sales.

Direct access to consumers allows your business to improve its brand loyalty; surveys indicate that customers prefer making purchases directly from brand and manufacturer websites, rather than through those of resellers.

And because direct-to-consumer (or DTC) sales offer direct, two-way connections with shoppers, it's easier to build the relationships that will increase your customers' lifetime value and makes it more likely that they will refer others to your company. Read more

July 2015

Featured at Total Retail

July 23, 2015

The Pros and Cons of Pinterest's Buyable Pins

Last month, Pinterest debuted what might be a shopper's ultimate dream: Buyable Pins. Gone are the days of clicking on the Pin of something you'd like to buy and hoping it takes you to a website where you can purchase it. Soon, with the click of a Pin, buyers will have immediate access to shopping the exact items they see on their Pinterest feeds.

Sellers small and large will be able to place a small blue "Buy It" button on the items they choose to post to Pinterest. Once clicked, consumers will be brought to a simple checkout process, which works even better on a mobile device than on a desktop computer.

But unless you are a partnering brand giant like Kate Spade or Neiman Marcus, you will only be able to use Buyable Pins on Shopify or Demandware commerce platforms in the U.S. If your business is currently using one of these platforms and is considering adding Buyable Pins to your digital footprint, weigh the following pros and cons before jumping on the waitlist... Read more

Featured at Multichannel Merchant

July 6, 2015

5 Tips for Rethinking Your Brand Identity

With new, innovative brands hitting the ecommerce market, you may be thinking about how your business can stay ahead of existing and emerging competition. Nothing will cut through the market clutter better than a strong brand identity that your customers understand and respond well to.

While it's easy to get excited about rethinking your brand's identity, don't jump headfirst into the process. Creating a lasting brand identity takes time, and a rushed process may result in over-complicated, ineffective brand messaging. Carefully evaluate your company's vision to avoid this disaster. Here are 5 tips to help revisit and discover your brand's identity. Read more

June 2015

Featured at Independent Retailer

June 26, 2015

How Ecommerce Retailers Can Get Ahead of Competition

The way consumers shop has drastically transformed over the years. Thirty years ago, if someone wanted to purchase a new dress, one would have to drive to the closest retail store or shopping mall, browse the aisles and search for the perfect fit.

Today, shopping looks a lot different. Now, consumers can visit stores online with a computer, digital tablet or smartphone, and make purchases with a click of the mouse or touchpad. They do not need to worry about trying clothes on in a fitting room when there are size charts available on the website, different images of how the clothes look on models, and convenient return shipping availabilities - just in case the new purchase does not work out. Read more

Upshot Commerce Launches New Projects with 5 Clients in June

June 30, 2015

eCommerce platform provider, Upshot Commerce has teamed with five clients to provide unique and customized ecommerce experiences to meet the unique business demands of each client. The new projects include work with Mezco Toyz, a Texas state museum, a B2B retailer of customized gifts, a longtime Upshot customer in the health and wellness industry, and an industry leader in fence manufacturing. Each project provides the opportunity to create a custom product for clients to address specific business demands.

Upshot Commerce provides a comprehensive platform with robust, enterprise-ready features designed for ecommerce companies of any size and at any stage of their business development. Each of the five projects have enthusiastic client teams with an array of technical expertise - some are looking to Upshot to provide comprehensive design and implementation strategy with ongoing technical support; others have deep technical knowledge and are seeking a partner to expedite the redesign process and ensure they are maximizing their use of Upshot tools.

Mezco Toyz, with an active client base of enthusiastic collectors of custom and licensed merchandise will be utilizing updated pre-order and waitlist capabilities, allowing customers to easily purchase or request limited-edition Mezco merchandise.
The gift company has a well-established B2B presence in customizable gifts. They are updating and expanding their site to market to DTC customers as well, and will be offering real-time, on-product approval of desired customer personalization.
The museum project will provide three separate storefronts - one for two different institutions, as well as a site for long-serving employees to use accrued points to make purchases of artwork or other store items.

These projects allow Upshot to deploy unique tools, problem solve creatively and provide the ecommerce environment each client is looking for. "We are thrilled to be working with such enthusiastic and engaged partners," says Upshot CEO Neal Kaiser. "At Upshot, we truly value the opportunity to implement an ecommerce system that incorporates the features that our clients need to be successful. Every company has challenges unique to their situation and we relish the chance to tackle those challenges for our clients."

About Upshot Commerce

Upshot Commerce has been in business for 20 years, with hundreds of clients, millions of transactions per month, and over a billion in sales processed. Our solutions come standard with tools to control, manage and automate inventory, order management, fulfillment and warehousing, customer information, analytics, SEO, product information, merchandising and faceted navigation, and more. Our platform integrates exceptionally well with ERPs and 3PLs and contains a rich Restful API to provide a seamless, automated workflow for you enterprise. Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever.

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Press Contact:
Erica Jessen
[email protected]
866.962.7462

Featured at MultiChannel Merchant

June 9, 2015

4 Ways to Prepare Your Site for Global Ecommerce

Ecommerce is exploding, with $839.8 billion in global sales just last year. As ecommerce continues to be a popular and convenient way for consumers to shop, businesses are taking their efforts to the next level by selling to customers all around the world.

But to launch a global ecommerce site successfully, you must consider more than just the language barrier. You need to understand and accommodate your new customers' buying trends and preferred payment methods. And most importantly, ensure that your ecommerce platform offers a multi-language, integrated backend toolkit so that managing your global storefronts is hassle-free... Read more

Featured at Total Retail

June 9, 2015

5 Things Online Apparel Retailers Need to Overtake Competitors

E-commerce has quickly become one of the most popular ways for consumers to shop, as it provides a level of convenience that brick-and-mortar stores simply can't offer. Now with virtual fitting rooms and tools that can assemble new outfits online, among other refinements, it's easier than ever before to buy clothes online. Finding the right piece of clothing is approaching a truly frictionless transaction in which there are no impediments between desiring and acquiring apparel that fits perfectly and matches the consumer's expectations... Read more

April 2015

FOR IMMEDIATE PRESS RELEASE

Upshot Commerce launches new site design, international service for Cosabella

April 14, 2015

Salem, MA - Upshot Commerce, Upshot Commerce has successfully launched a fully-redesigned site for Cosabella, a luxury lingerie designer, providing them with a responsive ecommerce site optimized for customers across the globe. Additionally, they have launched a new sister brand, CSBLA, offering luxury apparel reflecting the signature look and style of Cosabella lingerie.

Cosabella needed a platform that could support international storefronts, offer local currency conversions and multiple languages. Moreover, they needed easy-to-use inventory control tools, integration with multiple ERP systems, and dynamic merchandising tools to their vibrant and diverse collections. The Upshot platform offered scalability and usability while allowing Cosabella to select only the ecommerce extensions necessary for their business needs.

Cosabella brought a checklist of over 100 variables to Upshot for consideration - and Upshot was able to to build a customized platform that delivered on nearly every metric. The new Cosabella site allows the company to manage multiple warehouses across the United States and Europe, offer native languages and nation-specific storefronts for international customers, provides merchandising tools for easy and consistent updates across international sites, and usability for customers across the globe. As Courtney Connell, manager of ecommerce for Cosabella explains, "I think most other platforms would have left us wanting more … Upshot left us with so much potential that it will take us a bit to be able to utilize all of the tools at our fingertips."

In addition to an updated, fresh look, the new Cosabella website includes features such as:

Integrated, international storefronts
Local currency-display for international customers
Multi-lingual storefronts, allowing customers to shop in their preferred language
Guest, Social, and quick Account check-out
Browseable catalog and look-book
Easy-to-create wish lists and gift registries
Customer loyalty reward program
Integrated helpdesk and CRM
Automated product pairing and upsell opportunities
Seamless ERP integration for multiple storefronts

All of these features will allow Cosabella to more effectively serve customers in the United States, European countries, and across the world. Visitors to the new Cosabella site are automatically directed to the appropriate storefront - based on their location - and in many cases can select their preferred language for browsing - English, Spanish, Italian, German, French. Native currencies, useful and common payment methods, and local shipping options provide a familiar shopping cart experience for customers, no matter their location. The separate storefronts allow Cosabella to provide unified branding across their sites while also customizing content for clients based on their location.

The easy-to-update, integrated inventory system makes managing all these storefronts a breeze. Distinct ERP systems for the respective storefronts sync seamlessly, allowing for accurate planning, reporting, and reporting across the system. As Connell explains, "Everything about Upshot from the product onboarding process to the customer service dashboard was created for a fast pace company like us. The interface is well thought out so that when you need something it's there." Whether from their design headquarters in Miami or production headquarters in Italy, Cosabella is able to manage all aspects of their global ecommerce production, merchandising, customer service, and order delivery.

Upshot Commerce designs, builds and develops the technology to expand and grow our client's business - locally and internationally - with the latest technologies and services, such as local currency options and multi-language storefronts. Moreover, as a full service hosted platform, Upshot Commerce provides the support and experience of over 20 years in the online retail industry to benefit our clients. "As a full service system, we are increasingly technology partners, rather than platform providers," says Upshot Commerce CEO Neal Kaiser. "We build relationships with our clients continuously and we provide actionable strategy, technical assistance and practical ecommerce expertise. Our ongoing dialog with our clients brings a constant flow of ideas and feedback about new and developing features for our platform. Our amazing clients are truly our best assets."

About Cosabella

Cosabella, meaning "beautiful thing", was founded in 1983 by the Italian husband and wife team of Ugo and Valeria Campello. Now a second generation family business, Silvia and Guido Campello leading Cosabella's creative direction. Cosabella gained its initial recognition with the design of bodysuits in the mid-eighties. Over 30 years later the brand now comprises diverse product mix of intimates, swimwear, shapewear and loungewear sold worldwide. Cosabella blends American innovation and Italian artisanship with design headquarters in Miami and production headquarters in Italy.

About Upshot Commerce

###

Press Contact:
Erica Jessen
[email protected]
866.962.7462

Follow Upshot Commerce on:
https://www.linkedin.com/company/make-a-store-inc.
https://twitter.com/upshot_commerce
https://www.facebook.com/UpshotCommerce

February 2015

FOR IMMEDIATE PRESS RELEASE

Upshot Commerce completes integration with 4-Tell, launches service for BodyCandy

February 26, 2015

Salem, MA - Upshot Commerce, a provider of on-demand, fully customizable ecommerce platforms, announced today it has completed integration with 4-Tell, which provides an integrated suite of products that allows merchants to deliver individually personalized product recommendations to shoppers across all channels.

The integration enables Upshot Commerce clients to offer their shoppers product recommendations based on personalized browsing and shopping history. This enables clients of all sizes to increase conversion, sales, and profits while providing a more engaging shopping experience for customers.

One of the Upshot Commerce clients – BodyCandy - has already implemented the 4-Tell integration with great results. As Chris Prawdzik, Presdent & CEO of BodyCandy explains, "We know it engages our shoppers because our conversion rate increased 13.9%." Through seamless integration of 4-Tell recommendations, BodyCandy has seen increases from customers who click on those suggestions:

17.2% of total revenues influenced
12.5% increase in AOV
4.6x increase in conversion rate
5.1x more items viewed
4.2x more time spent shopping

Prawdzik says, "The results we're seeing from 4-Tell exceeded our expectations. The recommendations really help our shoppers to hone in and find exactly what they're looking for every time. We had hoped our conversion rate would improve but a 4.6X increase for shoppers using 4-Tell was a most unexpected and wonderful result."

Upshot Commerce designs, builds and updates technology to expand and grow our client's business with the latest cutting edge technologies and services. Further, as a full-service hosted platform, Upshot Commerce draws on experiences from over 20 years in the online retail industry to benefit our clients.

"As a full service system, we are increasingly technology partners, rather than platform providers," says Upshot Commerce CEO Neal Kaiser. "We build relationships with our clients continuously and we provide actionable strategy, technical assistance and practical ecommerce expertise. Our ongoing dialog with our clients brings a constant flow of ideas and feedback about new and developing features for our platform. Our amazing clients are truly our best assets."

About 4-Tell

4-Tell increases sales for retailers by 17% with personalized product recommendations. They are the industry's first solution that has instant integration, retailer control and guaranteed results, and is unified across all channels – web, email, mobile, ads and in-store. The 4-Tell Boost® Engine engages shoppers by analyzing shopper behavior dynamically, so recommendations change with every click a shopper makes. Set it and forget it, or further optimize with your business rules through their Boost® Dashboard. 4-Tell is driving over $150M additional sales per year with over 2B recommendations per month for its more than 200 merchants. www.4-tell.com.

About Upshot Commerce

Upshot Commerce provides a comprehensive platform with robust, enterprise-ready features and best practices for Direct-To-Consumer and B2B e-commerce. Our solutions come standard with tools to control, manage and automate inventory, order management, fulfillment and warehousing, customer information, analytics, SEO, product information, merchandising and faceted navigation, and more. A key differentiator is that all these components come as an integral part of the platform, while with other vendors; they often come through third party providers and with extra cost and headaches. Our platform also integrates exceptionally well with ERPs and 3PLs and contains a rich Restful API to provide a seamless, automated workflow for you enterprise. Upshot Commerce has been in business for 20 years, with hundreds of clients, millions of transactions per month, over a billion in sales processed. A key aspect that sets us apart is how we approach each customer as a partner. The results speak for themselves: When the average online retailer changes platforms every 4 years, our average customer has been with us 7 and a half years and some as long as 18. Upshot Commerce is the most customizable, on-demand ecommerce software solution. Ever. Founded in 1994 by Neal Kaiser, the company is headquartered in Salem, MA. The Upshot Commerce platform is ideal for growing businesses looking to upgrade and optimize their ecommerce solutions provider.

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Press Contact:
Nicholas Bianchini
[email protected]
866.962.7462 ext. 709

Follow Upshot Commerce on:
https://www.linkedin.com/company/make-a-store-inc.
https://twitter.com/upshot_commerce
https://www.facebook.com/UpshotCommerce

Upshot Commerce completes integration with ID.me

February 25, 2015

Salem, MA - Upshot Commerce, a provider of on-demand, fully customizable ecommerce platforms, announced today it has completed integration with ID.me, the online marketplace where everyone can access the best offers and earn cash back on almost everything they buy online.

The integration enables clients of Upshot Commerce to offer their shoppers the benefits of verified consumer identity and group affiliations in real-time. ID.me does not sell, rent, or loan member information to third parties for any reason. ID.me members retain complete control over how or if their information is shared and do so on a case-by-case basis.

One Upshot Commerce client, Mountain Plus Outdoor Gear, has already implemented the ID.me integration, allowing verified military and first responder customers to get discounts and take advantage of their ID.me membership. For consumers, ID.me offers meaningful savings combined with the ability to control what personal information is shared with retailers on a case-by-case basis. For ecommerce retailers ID.me increases Average Order Values (AOVs) and contributes to higher conversion rates as consumers can access discounts effortlessly.

In addition to the unparalleled Upshot Commerce Solutions and Support, benefits of integrating with ID.me include:

Consistent customer experience across offline and online channels while reducing costs
Minimizing fraud and security risks associated with manual verification
Access to a large network of leading online retail brands

ID.me was a finalist for WSJ Startup of the Year, named one of Entrepreneur Magazine's "100 Brilliant Companies," and selected as one of five companies to participate in the President's National Strategy for Trusted Identities in Cyberspace (NSTIC).

About ID.me

Veteran-founded and led, ID.me is the first digital identity network that allows consumers to prove who they are online while controlling how their information is shared with brands. For participating organizations, ID.me acts as a trusted intermediary, capable of verifying consumer identity and group affiliations in real-time. This allows brands to ensure a consistent customer experience across offline and online channels while reducing costs, fraud and security risks associated with manual verification. ID.me has partnered with over 130 leading brands, including Under Armour, Overstock.com, Uber, Dell and Starbucks. ID.me's plug-in technology works with the leading ecommerce platforms, including Upshot Commerce. For more information, visit http://www.ID.me/partner-with-us.

About Upshot Commerce

###

Press Contact:
Nicholas Bianchini
[email protected]
866.962.7462 ext. 709

Follow Upshot Commerce on:
https://www.linkedin.com/company/make-a-store-inc.
https://twitter.com/upshot_commerce
https://www.facebook.com/UpshotCommerce

PRESS

December 2015

Upshot Commerce Develops Custom Tools to Expand Retail and Wholesale Opportunities for Creative Gifts Direct

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Upshot Commerce Launches Responsive Redesign for Client

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Upshot Commerce Consolidates Back Office Management Systems for Longtime Client

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October 2015

4 Must-Haves for Mobile Ecommerce Platforms

September 2015

To Join or Not to Join: Pinterest's Buyable Pins Waitlist

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August 2015

Strong Demand for Ecommerce Drives Growth of Upshot Commerce

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Is Your Brand Ready to Go From B2B to DTC?

July 2015

The Pros and Cons of Pinterest's Buyable Pins

5 Tips for Rethinking Your Brand Identity

June 2015

How Ecommerce Retailers Can Get Ahead of Competition

Upshot Commerce Launches New Projects with 5 Clients in June

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4 Ways to Prepare Your Site for Global Ecommerce

5 Things Online Apparel Retailers Need to Overtake Competitors

April 2015

FOR IMMEDIATE PRESS RELEASE

Upshot Commerce launches new site design, international service for Cosabella

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February 2015

FOR IMMEDIATE PRESS RELEASE

Upshot Commerce completes integration with 4-Tell, launches service for BodyCandy

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Upshot Commerce completes integration with ID.me

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