Merchandising Manager
With hundreds (if not thousands!) of products to offer, it's become increasingly difficult to guide the shopping experience and to present the right products to your customers at the right time. With your competition watching your every move, it's become even more important to be able to merchandise your store quickly and inexpensively. The Upshot platform has numerous features that allow your non-technical staff to merchandise your products with flexibility and ease.
- Included Features
- Extensions
- Professional Services
Image Management
- Easily mange images through admin interface
- Display multiple images per item
- Automatically overlay a "New", "Free Shipping" or "Low Stock Alert" badge on images for new products
- Upload one image and the Upshot Platform creates the numerous permutations to appear throughout your site
- Batch update product images
- Images delivered from CDN to ensure fast delivery
- Bulk images from computer, web site or FTP
- Auto-creation of alt value for images
- Automatic addition of watermark on image
- Advanced caching system will automatically resize and distribute images
- Easily add videos to display on product pages
- Add and manage product related documents, such as instruction manuals
Product Bundling & Attributes
- Specify unlimited product attributes
- Create unlimited parent-child product relationships
- Create product bundles and kits
Product Reviews
- Allow customers to write reviews as registered or unregistered users
- Specify whether reviews are automatically approved or require review
- Dis/enable product reviews on a global or per product basis
- Allow customers to write product reviews and assign a point or star rating
- Edit or delete reviews from back office
- Allow customer to earn points for approved product reviews
- Define triggers to send customer reminders to write product reviews
Other Features
- Display unique templates per category or per product
- Display code blocks or styles based on manufacturer, brand or other stored variables
- Manipulate product search results displays or category product listings to show bestsellers and/or only-in stock products
- Unlimited flexfields per product and category
- Enable built-in product voting to enhance customer engagement and community building
| Extension Name |
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| Gift Wrap Extension
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The Gift Wrap Extension provides you with the ability to offer and manage a gift wrapping service as an additional option for your customers to add to their online orders. This software is directly integrated into your Upshot Commerce e-commerce solution. The administrator has an easy-to-use control panel that allows you to...
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| Basic Banner Extension
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Adding banners to your Upshot Commerce commerce site is easy with the Basic Banner Extension. This extension allows store administrators upload simple banners on their on the retail web site. Managed in your Upshot Commerce back office, the banner's font, color and background color can...
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Inline Tip Pop-Up Extension
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The Inline Tip Pop-up System Extension enables you to provide a managed series of hypertext pop-up tips to your site visitors. This software is directly integrated into your Upshot Commerce e-commerce solution. Customers and site visitors rollover or click on the hypertext (linked word) which triggers...
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| Multi-Storefront Extension
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The Multi-Storefront Extension allows you to create and manage multiple new online business models that share the same Upshot Commerce E-commerce administrative back-office environment. This means you are able to run multiple storefronts and shopping carts that share a single data source...
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| Mobile Commerce
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Upshot Commerce's Mobile eCommerce Plus gives you all the tools you need to move your website into the popular mobile ecommerce marketplace and take full advantage of this burgeoning opportunity.
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| Nextopia Search Integration
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When integrated with the Upshot Commerce e-commerce platform, Nextopia search system becomes an unparalleled asset to creating a tailored shopping experience for your site visitors and customers.
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| Solr Search Integration
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Get better results in half the time with Solr. Solr is a powerful and highly adaptable search tool, designed to produce more accurate search results and increase sales for your online store. Created by the makers of Apache, Solr brings the power of the Lucene Search Library right to your fingertips.
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| HubSpot Integration Extension
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HubSpot allows you to manage all of your online marketing initiatives in one powerful, integrated system. Now you can automatically send your Upshot customers and store visitors to HubSpot.
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| Look Book Extension
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The Upshot Commerce Look Book allows retailers to pull together multiple items in their online store into outfits, imitating the physical experience of accessorizing a clothing store mannequin or display. From the back office, the retailer simply groups product SKUs together into outfits, and then on the online store front, the magic happens.
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| Google Map Store Locator Extension
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Help your customers easily locate your retail store(s) with the Google Maps Store Locator Extension. This widget-style extension integrates seamlessly with your Upshot Commerce platform and is easily customized to match the look of your store. Using the retail store address(es) listed...
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| Rewards Program Extension
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The Rewards Program Extension enables you to create and track incentive marketing programs. This software is directly integrated into your Upshot Commerce e-commerce solution. The administrator defines what actions and items receive the rewards, as well as the value of each reward point...
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| Auto Merchandising Extension
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Enhance your Upshot Commerce online store with analytic tools that can increase your sales by offering product recommendations and product merchandising through the use of predictive analytics and data mining from your customers' on-site actions...
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| Movers and Shakers Extension
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Generate customer interest and buzz by displaying the most popular products sold with an easy to style widget-style extension. This extension will give each item a unique sales rank and provide statistics about what products are trending...
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| Product Review Reminder Extension
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Increase customer engagement and boost SEO by encouraging customers to write product reviews with the Review Extension Reminder. This extension, which seamlessly integrates with your Upshot Platform solution...
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| Flash Sale Extension
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Generate customer excitement and drive targeted sales with the Flash Sale Extension. Create items that sell for a limited time only and include a countdown timer to increase customer excitement. Add together with our Members Only Extension for a VIP sales.This extension integrates seamlessly with your Upshot Commerce platform and can be...
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| Advanced Search
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Our powerful Sphinx Search System is designed to yield better results and increase sales conversions within
your online store. We replace your default MySQL search with our Advanced Sphinx Search and custom tailor
it to match your site's needs and search requirements.
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Professional Services
Effective ecommerce merchandising varies from business to business. What motivates customers looking at computers may not exert the same influence on new moms looking for baby toys. However you've formulated the secret merchandising sauce for your online store, moving to the Upshot Commerce platform doesn't mean abandoning practices or custom software that may have taken years and significant monetary investment.
Whether you need the Upshot Commerce platform to integrate with your existing merchandising and marketing tools, software created from the ground up, or our platform extensions customized for your unique environment, our experienced ecommerce strategists and engineers can help. Our team will take the time to understand your merchandising and marketing needs and develop solutions that help get the right products and messaging in front of the right customers.
Customizable Merchandising Extensions for ECommerce
- Gift Wrap Extension
- Basic Banner Extension
- Inline Tip Pop-Up Extension
- Multi-Storefront Extension
- Google Map Store Locator Extension
- Rewards Program Extension
- Auto-merchandising / Recommendations Extension
- Movers and Shakers Extension
- Product Review Reminder Extension
- Flash Sale Extension
- Advanced Onsite Search
Effective Search Functionality and Design
Apr 11, 2016 by EricaData indicates that customers who arrive on your site ready to search for something are more likely to convert than those who come just to browse. On-site searching plays a role in as much as 40% of online purchases, so it’s essential that your site offers fast, useful search tools to help customers find what they are looking for. Pay equal attention to search design – such as placement, colors, and calls-to-action, as to functionality – such as facets, filtering, and spelling suggestions.
A cardinal rule of ecommerce design is to make navigation as intuitive and seamless as possible. Search is no different – your search bar should be easy to locate as soon as a customer lands on your homepage.
Achieving this may involve:
- prominent placement in the top center of your header
- highlighting the search bar in a contrasting color
- using an unconventional, but intuitive, call to action
- buttons that match your contextual design
How you present r... Read more
Upshot Commerce 2015 – A Year in Review
Dec 22, 2015 by Erica2015 was a great year of growth for Upshot Commerce and our loyal brands. Our expanding team developed numerous improvements for our platform that benefited our existing partners and new clients we on-boarded this year. In addition, our digital strategy team has seen big wins for our brands in accelerating online growth.
A few details about what we’ve been up to in 2015:
Target Apparel Customers with Segmentation
Jul 28, 2015 by EricaThe ecommerce apparel landscape is ever more crowded. Companies catering to niche markets may find themselves defining their brand against equally niche competition. To succeed, you need to find a balance between broad appeal and targeting content for your most loyal and highest value customers. Segmenting customers by specific characteristics will allow you to both target your customers broadly and also appeal effectively to your highest value, loyal customers. Segmentation allows you to:
- provide relevant content and build customer relationships
- focus marketing resources for greatest impact
- target customers in specific ways
- offer country-specific content to international customers
Share Relevant Content
People are much more likely to respond to content that is relevant to their interests. By segmenting customers, you can target your email campaigns more discretely, aiming for better match between customers and content and improving click-through rates. A site offering specialty pet products will see better results by identifying and targeting dog owners differently than they would cat owners.
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3 Tips for Driving Sales in Niche Markets
Jul 20, 2015 by EricaCreating a sense of urgency in ecommerce is a potent tool in driving conversions. The fear of missing out on a great deal or an exclusive item can persuade indecisive customers to take action sooner rather than later. As Amazon’s recent Prime Day sale illustrates, successfully fomenting that urgency produces results. Generating this excitement is particularly effective when your merchandise is highly collectible or limited edition, and your customers are passionate about your product.
Make “New” and “Exclusive” Items Pop
As online product catalogs can reach hundreds or thousands of items, it is important to provide new and returning customers with ways to quickly identify items that may be of interest of them. Using “New” or “Exclusive” badges on product images, or having search filters that display items that meet those criteria, are effective ways to do this. For returning customers, “New” badges highlight items that have been added since their last visit, allowing them to focus on what might be of greatest interest to them – ones they haven’t considered before. Highlighting new items with “New” tags in navigation on the landing page can also draw customers further into your site, keeping them online and browsing longer, improving the chance of a sale. “Coming Soon” tags foster excitement and build anticipation.
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