Channel Sales and Comparison Shopping Site Integration

Integrating Warehouse & Shipping Management

While it’s easy to see the benefits of an optimized and integrated ecommerce system for customer management, it’s equally – if less obviously – important to have that system integrate with the one managing your inventory and shipping operations. The best ecommerce systems allow you to track customer and merchandise information with one interface; integrate with supply chain and finance systems; quickly and consistently update product data for multiple channels or storefronts. Having an inventory system that syncs with all of these other mission-critical systems further optimizes your ecommerce system and makes your ecommerce company even more competitive.

Optimize Service Delivery

Customers have found your site, been impressed by what youoffer, and made their purchase. Delivering exceptional service does not end with that transaction. With major brands offering ever-quicker delivery options, having an integrated inventory and warehouse system that continues to provide a superb and streamli... Read more

Upshot Commerce 2014 – Year In Review

2014 has been another landmark year for Upshot Commerce and the brands we work with. In addition to onboarding a host of new clients, we helped the majority of our clients achieve record breaking results. Here are some of these results:

Strategies for Increasing Your Average Order Value

Encouraging your customers to buy more items and spend more money each time they shop is a proven method to boost revenue and profitability. Brick-and-mortar retailers have perfected the practice over the years, based on the marketing concept of the ‘halo effect’. The halo effect is the bias shown by customers towards certain products because of a favorable experience with other products made by the same brand, or sold in the same store, where the favorite item was originally purchased. For years retailers have used the halo effect to measure, quantify and profit from brand equity.

Halo Effect In The Digital Commerce Ecosystem

E-commerce professionals are constantly looking for proven merchandising and other methods to take advantage of the halo effect online. The best measure of success for these efforts is Average Order Value (AOV). The simplest way to calculate AOV is:

Some of the ways AOV can help your marketing efforts include:

• giving you a measure for ROI on your m... Read more

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  Christmas 1.0 – or the E-commerce Playbook for the Holidays

  Oct 20, 2014 by Vlad Zachary

  Part 3 of 4 – Website Optimization

  In our first two parts of the E-commerce Playbook for the Holidays we discussed how to use Data Analysis to create an effective Holiday Sales plan and how to focus your Marketing in order to achieve the best ROI. Today we will focus on Website optimization for superior holiday performance in 2014.

  

  Because of the large number of different changes that an e-commerce retailer can initiate – at this stage we will talk more about focus. You want to determine what those web-store tweaks and changes are that will have the biggest impact on your sales. The overall goal is to remove every single obstacle preventing a site-visitor from finding the perfect gift quickly and checking out.

  Make Search More Prominent

  “Search” is the s... Read more

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